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Local Bank Introduces New Checking Customer Rewards

Sophia Henger on March 11, 2025

Local Bank Introduces New Checking Customer Rewards

Local Bank is rolling out New Checking Customer Rewards*, a program offering up to $250 in cash bonuses for new checking account holders. This launch is part of a larger effort to provide more value, convenience, and benefits to customers, with additional offers and banking enhancements coming soon.

Why Local Bank Is Introducing More Customer-Focused Offers

Banking is evolving, and so are customer expectations. People want simplicity, accessibility, and real perks when choosing a financial institution. Whether it’s an easy account setup, a top-rated mobile banking experience, or rewards for everyday banking, customers expect more from their banks.

Local Bank is meeting these needs by introducing new offers and improving banking solutions to make managing money easier and more rewarding. The New Checking Customer Rewards program is just one example—designed to give customers an easy way to earn a cash bonus for everyday banking activities.

A Better, More Rewarding Banking Experience

The launch of New Checking Customer Rewards is just the beginning. Local Bank remains committed to delivering better banking experiences through:

Enhanced digital banking tools for seamless account management.
Faster, easier account setup to make switching banks simple.
Ongoing promotions and rewards that provide real benefits.

As Local Bank continues to roll out new promotions and customer-focused updates, now is the perfect time to see what’s ahead. The goal is to create a banking experience that prioritizes ease, accessibility, and meaningful benefits—something that aligns with what today’s customers expect.

Learn More About the Latest Offers

For full details on New Checking Customer Rewards, including how to qualify and claim a bonus, visit www.mylocal.bank/Local250.

(Insert button: Learn More– directed to web page with details)

Stay tuned—this is just one of the many exciting updates coming to Local Bank.

About Local Bank:

Local Bank is a community-centered financial institution offering a range of banking services to individuals, families, and businesses with branches located in Red Level, Tuscaloosa, and Huntsville, Alabama. Operating with the phrase “Local People, Local Decisions, Local Bank,” Local Bank emphasizes local decision-making and meaningful relationships to meet the unique needs of the communities it serves. By combining innovative banking technology with a personalized approach, Local Bank is dedicated to fostering growth and success for its customers and communities.

*Terms and conditions apply. Minimum deposit of $100 is required to open a checking account. Eligibility for a partial or full reward is contingent upon meeting qualifying direct deposit and transaction requirements within the first 90 days of account opening. Offer subject to approval and must be obtained by June 1st. Additional terms and conditions may apply and are subject to change without notice. Visit our website or contact Local Bank for full details.

Local Bank Introduces New Checking Customer Rewards

March 11, 2025

Local Bank’s Brent Sanders Elected to Home Builders Association of Tuscaloosa Board of Directors

December 23, 2024

Local Bank’s Commitment to Giving Back

Discover how Local Bank is making a difference in the community. From volunteering with food banks to supporting holiday giving programs, Local Bank is committed to building stronger, more connected communities. Learn more about their impactful initiatives and dedication to giving back.

December 20, 2024

Local Bank’s Brent Sanders Elected to Home Builders Association of Tuscaloosa Board of Directors

Local Bank on December 23, 2024

Local Bank’s Brent Sanders Elected to Home Builders Association of Tuscaloosa Board of Directors

At the December 11 annual meeting of the Board of the Home Builders Association of Tuscaloosa, Brent Sanders, Commercial Loan Officer at Local Bank, was elected to serve a four-year term on the Board of Directors.

Sanders is a key part of Local Bank’s commercial lending team, building strong relationships with clients and providing dependable support. His dedication to professional growth led him to graduate from the Alabama Banking School in 2022 and complete the Lending Institute program with the Alabama Bankers Association in 2024.

“Brent is an invaluable part of our team here at Local Bank,” said Scott Christoff, President and CEO of Local Bank. “His work ethic, attention to detail, and dedication to helping others succeed make him stand out. We’re proud to see him serve with the Home Builders Association and know he’ll bring the same level of commitment to this position.”

The Home Builders Association of Tuscaloosa works to promote a progressive environment that enhances the vitality of the housing industry. Sanders will serve alongside builders, developers, and other business leaders in the Tuscaloosa home-building community. His election reflects the trust and respect he has earned within the community.

About Local Bank:

Local Bank is a community-centered financial institution offering a full range of banking services to individuals, families, and businesses in Red Level, Tuscaloosa, and Huntsville, Alabama. Operating with the phrase “Local People, Local Decisions, Local Bank,” Local Bank emphasizes local decision-making and meaningful relationships to meet the unique needs of the communities it serves. By combining innovative banking technology with a personalized approach, Local Bank is dedicated to fostering growth and success for its customers and communities.

Local Bank Introduces New Checking Customer Rewards

March 11, 2025

Local Bank’s Brent Sanders Elected to Home Builders Association of Tuscaloosa Board of Directors

December 23, 2024

Local Bank’s Commitment to Giving Back

December 20, 2024

Local Bank’s Commitment to Giving Back

Local Bank on December 20, 2024

Huntsville Grand Opening

Local Bank on November 22, 2024

Huntsville Grand Opening

Local Bank officially opened its newest branch in Huntsville with a grand celebration. Community members, small business owners, and local leaders gathered for the ribbon-cutting ceremony and to explore the bank’s fresh approach to financial services.

While new banks may not always excite, Local Bank aims to challenge that narrative. This isn’t just another branch—it’s a new way of thinking about what a bank can be. “We’re here to provide a bank that prioritizes flexibility, transparency, and genuine customer input,” said Rob Pettey, North Alabama Market President at Local Bank. “It’s about creating a banking experience that truly works for the people and businesses in our community.”

The Huntsville branch, located at 2204 Whitesburg Dr. SW, Huntsville, AL 35801, combines modern conveniences like intuitive digital banking with a commitment to bringing humanity back to financial services. Whether helping a first-time homebuyer or supporting a growing business, Local Bank focuses on delivering real value and genuine care. “We’re here to listen to your story. We want to get to know you.” Brad Williams, Local Bank’s Chief Operating Officer, made a point to say.

The newly renovated Huntsville branch is now open and ready to serve the Huntsville community. Local Bank welcomes residents and businesses to stop by, share their stories, and learn more about Local Bank.

About Local Bank:

Local Bank is a community-centered financial institution offering a full range of banking services to individuals, families, and businesses in Red Level, Tuscaloosa, and Huntsville, Alabama. Operating with the motto “Local People, Local Decisions, Local Bank,” Local Bank emphasizes local decision-making and meaningful relationships to meet the unique needs of the communities it serves. By combining innovative banking technology with a personalized approach, Local Bank is dedicated to fostering growth and success for its customers and communities.

Local Bank Introduces New Checking Customer Rewards

March 11, 2025

Local Bank’s Brent Sanders Elected to Home Builders Association of Tuscaloosa Board of Directors

December 23, 2024

Local Bank’s Commitment to Giving Back

December 20, 2024

Local Bank to Open Huntsville Location

Local Bank on August 19, 2024

Local Bank to Open Huntsville Location

Local Bank Expands to Huntsville, AL

Local Bank is excited to announce the upcoming Huntsville branch at 2204 Whitesburg Drive SW, Huntsville, AL 35801. This expansion into Huntsville, Alabama, marks a significant step for Local Bank.

Why Huntsville?

Huntsville is more than just a growing city; it’s a community filled with innovation, opportunity, and a strong sense of local culture. The decision to open a branch in Huntsville was driven by the city’s dynamic growth, innovative spirit, and the strong sense of community shared by its residents. Local Bank sees Huntsville as a perfect match for its mission to provide tailored banking solutions that support both individuals and businesses.

What to Expect

The new Huntsville branch will offer the same high level of personalized service and competitive rates that have become synonymous with Local Bank. Customers can look forward to a wide range of banking services, including mortgage lending, commercial loans, flexible savings options, commercial banking options, and more. With a deep understanding of local people, understanding local needs, and a focus on building lasting relationships, Local Bank is poised to become a trusted partner for the Huntsville community.

Opening Soon

As preparations for the new branch near completion, anticipation is building for its grand opening. The Huntsville branch will soon open its doors, welcoming customers to experience banking that prioritizes community, service, convenience, and excellence. Additional details about Local Bank’s grand opening and special promotions will be shared in the coming weeks.

Ready to partner with Local Bank?

Uncategorized

Local Bank Introduces New Checking Customer Rewards

March 11, 2025

Uncategorized

Local Bank’s Brent Sanders Elected to Home Builders Association of Tuscaloosa Board of Directors

December 23, 2024

Uncategorized

Local Bank’s Commitment to Giving Back

December 20, 2024

Alabama Best in Banking – Featured In Forbes and Fortune Magazines

Local Bank on June 21, 2024

Local Bank Introduces New Checking Customer Rewards

Why Local Bank Is Introducing More Customer-Focused Offers

A Better, More Rewarding Banking Experience

The launch of New Checking Customer Rewards is just the beginning. Local Bank remains committed to delivering better banking experiences through:

Enhanced digital banking tools for seamless account management.
Faster, easier account setup to make switching banks simple.
Ongoing promotions and rewards that provide real benefits.

Learn More About the Latest Offers

For full details on New Checking Customer Rewards, including how to qualify and claim a bonus, visit www.mylocal.bank/Local250.

(Insert button: Learn More– directed to web page with details)

Stay tuned—this is just one of the many exciting updates coming to Local Bank.

About Local Bank:

Local Bank Introduces New Checking Customer Rewards

March 11, 2025

Local Bank’s Brent Sanders Elected to Home Builders Association of Tuscaloosa Board of Directors

December 23, 2024

Local Bank’s Commitment to Giving Back

December 20, 2024

2023 Best Community Bankers to Work For

Local Bank on December 8, 2023

2023 Best Community Bankers to Work For

Local Bank Listed In ICBA Independent Banker’s 2023 Best Community Bankers to Work For

Press Release: Tuscaloosa, Ala. (Dec. 8, 2023)—Independent Banker magazine, the award-winning monthly publication of the Independent Community Bankers of America (ICBA), today named Local Bank as a 2023 Best Community Banks to Work For recipient. The $44 million-asset bank received accolades for its supportive and hands-on approach to professional development and advancement.

“We are honored to be named one of the Best Community Banks to Work For by ICBA Independent Banker magazine,” Scott Christoff, president and CEO of Local Bank said. “When we recognize someone’s hard work, we take the initiative to provide them with opportunities to grow and advance in their careers. We have created an environment of open communication, trust, and recognition, all with the hope that every employee sees their work the way we do—an important part of our bank’s success and a key building block for our future.” Local Bank is highlighted in Independent Banker’s December issue representing community banks under $250 million in assets, nationwide. Each self-nominated community bank’s full-time employees were asked to complete a workplace survey hosted by Avannis, an independent research agency. Key criteria considered in selecting this year’s honorees included: work environment, compensation, leadership and corporate culture, and opportunity for recognition and advancement.

“Whether it’s fostering professional development, encouraging acts of service, or providing flexibility and support, this year’s standouts showcase the community banking difference and why this profession continues to attract compassionate and dedicated professionals motivated to helping their communities prosper,” ICBA President and CEO Rebeca Romero Rainey said. “We’re proud to recognize Local Bank for powering its employees to fulfill their potential and wish them continued success.”

To learn more about the winners and methodology, visit independentbanker.com.

About Local Bank

Local Bank is dedicated to prioritizing the prosperity of both our customers and communities. Our emphasis revolves around cultivating meaningful relationships, fostering financial empowerment, and actively contributing to the growth of the communities we serve. Committed to innovation and flexibility, we strive to pursue new standards in banking, creating an environment where customer satisfaction takes precedence.

About ICBA

The Independent Community Bankers of America® has one mission: to create and promote an environment where community banks flourish. We power the potential of the nation’s community banks through effective advocacy, education, and innovation.

As local and trusted sources of credit, America’s community banks leverage their relationship-based business model and innovative offerings to channel deposits into the neighborhoods they serve, creating jobs, fostering economic prosperity, and fueling their customers’ financial goals and dreams. For more information, visit ICBA’s website at icba.org.

Local Bank Introduces New Checking Customer Rewards

March 11, 2025

Local Bank’s Brent Sanders Elected to Home Builders Association of Tuscaloosa Board of Directors

December 23, 2024

Local Bank’s Commitment to Giving Back

December 20, 2024

Local Bank Excited to Celebrate First Branch in Tuscaloosa

Local Bank on May 1, 2023

Local Bank’s Celebrates Grand Opening

Local Bank, recently held its grand opening ceremony to mark the start of its journey as a community-focused bank. The ribbon-cutting event was a celebration, attended by the city of Tuscaloosa, the Chamber of Commerce, Local Bank’s board members and investors, as well as employees, clients, friends, and family. Together, they marked this exciting achievement, welcoming Local Bank.

A special touch was added to the ceremony as one of Local Bank’s board members led the group in a heartwarming prayer, seeking blessings and guidance for the bank as it embarked on its new journey, with proverbs 16:3 being one of the verses quoted.

"We are excited to expand our presence in Tuscaloosa and surrounding areas and to continue growing with community-minded bankers who share our values."

-Scott Cristoff

The new Tuscaloosa branch of Local Bank, located at 205 McFarland Circle N., is now open Monday through Friday and their hours can be found on their website. With its rich history, commitment to the community, and exceptional banking services, Local Bank is well on its way to becoming a household name in Alabama. Visit their website at www.MyLocal.Bank to learn more about Local Bank and how they can assist you with your financial needs.

Local Bank Introduces New Checking Customer Rewards

March 11, 2025

Local Bank’s Brent Sanders Elected to Home Builders Association of Tuscaloosa Board of Directors

December 23, 2024

Local Bank’s Commitment to Giving Back

December 20, 2024

Why is the .bank domain extension better than .com?

Local Bank on April 19, 2023

Why the .bank domain extension?

The internet has made it possible for people to conduct financial transactions online with ease. However, with the growth of e-commerce and online banking, the risk of fraud and identity theft has also increased. To mitigate these risks, the financial industry has adopted measures to enhance online security, including the introduction of the .bank domain extension.

.bank is a top-level domain extension that is exclusively reserved for banks and financial institutions. This domain name serves as a sign of authenticity, demonstrating that the website is owned and operated by a legitimate financial institution.

Obtaining the .bank domain extension is a rigorous process

Use of the .bank extension provides banks with enhanced security measures. The application process to obtain a .bank domain is rigorous and requires extensive documentation and verification of the applicant’s credentials. This process ensures that only legitimate banks and financial institutions are granted access to the .bank domain name. Additionally, the .bank domain is managed by the fTLD Registry Services, a company that is dedicated to providing a secure and stable online environment for the financial industry. This company implements strict security measures to protect the .bank domain from fraudulent activities such as phishing attacks, malware, and domain hijacking.

Benefit to Local Bank customers

A .bank extension assures you that you are dealing with your legitimate financial institution, and not a fraudulent website. While anyone can secure a .com or .org domain, .bank is exclusively reserved for banks and financial institutions, and therefore provides a level of authenticity that cannot be replicated. That means when you see the “.bank” at the end of Local Bank’s email and website domain, you can interact with confidence, knowing that you are accessing our secure website to conduct your financial transactions.

Commitment to security

The use of .bank can also help Local Bank to comply with regulatory requirements. Financial institutions are subject to various regulations, including the Bank Secrecy Act, Anti-Money Laundering (AML) regulations, and Know Your Customer (KYC) regulations. These regulations require financial institutions to implement robust security measures to prevent fraud and money laundering. Using a .bank extension is one more way Local Bank demonstrates our commitment to providing a secure online environment for our customers.

Local Bank Introduces New Checking Customer Rewards

March 11, 2025

Local Bank’s Brent Sanders Elected to Home Builders Association of Tuscaloosa Board of Directors

December 23, 2024

Local Bank’s Commitment to Giving Back

December 20, 2024

Brand New “Local Bank” Prepares for Grand Opening of Tuscaloosa Branch

Local Bank on March 20, 2023

Brand New “Local Bank” Prepares for Grand Opening of Tuscaloosa Branch

A new bank is gearing up to open one of its first-ever branches in Tuscaloosa next month, with an eye toward expanding throughout the state and region.

The dream began at The Peoples Bank of Red Level in Covington County, Alabama, which President and CEO Scott Christoff recently rebranded as Local Bank.

Christoff and his team aspire to turn the grow the bank, which is more than 100 years old and one of the smallest in the state, into something much more significant.

“Our new name reflects our history and continued focus on our local communities,” Christoff said in an announcement about the new branding. “As the bank begins this new chapter, we renew our commitment to keeping customers first – a philosophy that began with the founders of The Peoples Bank of Red Level in 1914.

The new bank’s marketing officer, Sophia Henger, told the Thread last week that true community banks have been dwindling in number across the country as they merge or are acquired by larger institutions.

“We believe one size does not fit all,” Henger said. “Banks are losing that personal touch and that’s really what we want to focus on starting by hiring market presidents who are really well-known in their communities.”

Local Bank already has a small loan origination office in the Galleria shopping center in north Tuscaloosa, but they will celebrate the grand opening of their first-ever bank branch outside of Red Level here on April 20th.

The bank is coming to 205 McFarland Circle, in the old Winter McFarland law firm across the street from the Indian Hills Animal Clinic.

Henger said Local Bank will be a perfect fit for individuals and small to medium-sized businesses and make use of fresh banking technology while remaining accessible to depositors of every generation.

“At Local Bank, customers will be more than just a number in a book,” Henger said.

From Tuscaloosa and Red Level, Henger said the bank will try to expand throughout Alabama to perhaps Huntsville or Montgomery and, eventually, even further throughout the Southeast.